DIRECTOR, PRODUCT MARKETING MANAGER

VSCO
Full-time
San Francisco, CA
$240,000 - $260,000
Posted on 5 months ago

Job Description

VSCO is seeking a Director of Product Marketing to lead the vision, strategy, and execution of product marketing initiatives. This role involves building and leading a high-performing team, owning company-wide positioning and messaging, driving go-to-market strategies, and influencing product direction based on creator insights. The ideal candidate will be a strategic leader with a strong understanding of consumer mobile, creative tools, and a passion for the creator community.

Responsibilities

  • Set vision and strategy for Product Marketing
  • Build and lead a PMM team
  • Own positioning and messaging
  • Drive go-to-market excellence
  • Shape product strategy
  • Drive market and competitive intelligence
  • Develop integrated campaigns
  • Establish and operationalize KPIs
  • Elevate cross-functional decision-making

Requirements

  • 12+ years of product marketing experience
  • 5+ years leading PMM teams
  • Success with complex product portfolios
  • Expertise in customer research and insight development
  • Exceptional cross-functional leadership
  • Strong communication and storytelling skills
  • Highly analytical mindset
  • Comfortable in fast-paced environments
  • Passion for creativity and photography

Benefits

  • No benefits