Lifecycle Marketing Lead

VSCO
Full-time
San Francisco, CA
$155,000 - $170,000
Posted on 5 months ago

Job Description

VSCO is seeking a Lifecycle Marketing Lead to develop and execute lifecycle marketing programs that enhance engagement, retention, and value for creators across their journey. This role involves strategy, execution, and agency management, collaborating with various teams to build cohesive experiences for the global photography community.

Responsibilities

  • Develop and execute VSCO’s lifecycle strategy
  • Own end-to-end lifecycle campaigns
  • Maintain lifecycle content calendars
  • Leverage insights and data to optimize messaging
  • Contribute to building documentation and best practices

Requirements

  • 5 years of experience in lifecycle marketing
  • Hands-on experience managing lifecycle campaigns
  • Familiarity with marketing automation platforms
  • Ability to translate product value into messaging
  • Comfort working cross-functionally
  • Data-driven mindset
  • Highly organized and detail-oriented
  • Passionate about creativity and photography

Benefits

  • No benefits