Job Description

Sezzle is seeking a Senior Manager, Performance Marketing to own their paid media strategy and execution across the full funnel, managing seven-figure budgets and driving growth in revenue, subscriptions, app usage, and engagement. This role requires analytical rigor, creative testing, and collaboration with various teams to scale performance marketing and influence the company's trajectory.

Responsibilities

• Build and lead cross-channel performance marketing strategy
• Set KPI frameworks for the full funnel
• Manage seven-figure+ budgets
• Lead Programmatic, Affiliate, SEO, and agency teams
• Build media roadmaps and campaign architectures
• Oversee creative testing frameworks
• Partner with Product, Revenue, and Leadership
• Report performance trends and insights
• Own post-campaign analysis and incrementality testing
• Provide analytical rigor to budgeting and forecasting

Requirements

• 5+ years of experience in performance marketing managing seven-figure budgets
• Deep understanding of performance KPIs
• Strong SEO knowledge
• Strong communication and influencing skills
• Entrepreneurial spirit and ability to thrive in ambiguity
• Proven success scaling app downloads/engagement and e-commerce campaigns
• Advanced experience in Meta Ads Manager, Google Ads, Google Analytics, and mobile measurement platforms

Benefits

• No benefits