Job Description

Wellhub is seeking a Senior Director of Demand Generation to lead pipeline creation across ENT and SMB segments in the US market. This strategic role involves building and scaling campaigns, driving demand through inbound and ABM programs, and collaborating with sales and marketing teams to achieve revenue targets. The ideal candidate will have a strong B2B demand generation background and a passion for marketing that delivers measurable results.

Responsibilities

• Lead US Demand Generation
• Build and manage campaign calendar
• Drive demand through inbound and ABM programs
• Track performance and optimize for ROI
• Collaborate with content and product marketing
• Oversee event execution
• Segment strategies for SMB vs ENT
• Manage budget and team resources
• Lead with empathy and transparency
• Promote wellbeing within the team

Requirements

• 8+ years of B2B demand gen experience
• Experience in high-growth SaaS or B2B2C environments
• Deep understanding of B2B marketing landscape
• Expertise across the full marketing funnel
• Proven success building pipeline in B2B SaaS
• Experience leading high-performing teams
• Knowledge of CRM and marketing automation
• Comfort with ambiguity and ownership
• Strong leadership and communication skills

Benefits

• No benefits