Job Description

Wellhub is seeking a US User Growth Manager to drive growth of US and Canada-based end-users through personalized communications and tailored offers. This role involves data analysis, collaboration with Sales and Customer Success, and ensuring brand consistency while fostering innovation in user growth strategies.

Responsibilities

• Lead regional End-User Marketing strategy
• Develop marketing plans and KPIs
• Leverage data to identify growth opportunities
• Balance market demands and local relevance
• Benchmark local trends
• Collaborate with stakeholders
• Manage campaign execution
• Monitor and optimize performance
• Oversee asset creation
• Ensure brand consistency
• Foster innovation
• Develop and scale best practices

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 4-5 years experience in B2C marketing, CRM, or customer lifecycle management
• Experience managing a direct report
• Excellent analytical skills
• Comfort dealing with client stakeholders
• Experience with CRM tools (Braze or equivalent)
• Track record in multi-channel CRM execution
• Project management and cross-functional collaboration skills
• Experience developing playbooks and documentation
• Fluent English

Benefits

• No benefits