Job Description

Appian is seeking a Field Marketing Manager to develop and execute integrated marketing plans to support go-to-market efforts in the Public Sector. This role focuses on managing events, accelerating sales pipeline, and reporting on program performance, requiring experience in Public Sector marketing and a collaborative approach.

Responsibilities

• Manage end-to-end Public Sector event planning and execution
• Partner with Field Sales to drive lead generation and account expansion
• Execute account-based marketing tactics
• Enable sales team with marketing content
• Manage field program budgets and track ROI
• Oversee lead management process
• Analyze campaign performance and optimize strategies
• Travel 25-30%

Requirements

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company
• Deep understanding of the Public Sector marketing landscape
• Experience managing large event logistics
• Bachelor’s Degree

Benefits

• No benefits