Job Description

Minted is seeking a Data Analyst to own the marketing measurement stack, turning multichannel data into actionable insights to optimize acquisition, retention, and revenue. The role involves partnering with cross-functional teams, improving attribution, forecasting impact, and guiding budget decisions using tools like Looker, Hex, and Snowflake.

Responsibilities

• Maintain and evolve marketing attribution model
• Reconcile platform metrics with internal data
• Support incrementality testing and channel performance analysis
• Translate business asks into technical requirements
• Deliver insights on site traffic, ROAS, LTV, and channel contribution
• Collaborate with Marketing, Product, and Engineering
• Write production-quality SQL
• Build and maintain Looker explores
• Conduct ad hoc analyses

Requirements

• 3+ years in analytics (marketing/growth preferred)
• Strong SQL skills
• Proficiency in BI tools
• Familiarity with attribution models and digital marketing metrics
• GitLab/GitHub workflow experience
• Strong communication skills

Benefits

• No benefits