Job Description

Maven Clinic is seeking a Senior Director of Content & Product Marketing to lead a team and unify product marketing and content strategy during a period of growth. This role will focus on strategic positioning, competitive intelligence, and messaging to drive pipeline and expand platform use, reporting to the CMO and collaborating with multiple teams.

Responsibilities

• Set strategic direction for product marketing
• Develop and execute positioning strategies
• Translate product capabilities into outcome-driven messaging
• Drive unified content strategy
• Ensure consistent storytelling
• Partner with Product teams
• Connect market intelligence to roadmap
• Partner with Growth Marketing and Customer Success
• Coordinate with clinical teams

Requirements

• 8+ years of B2B product marketing and content strategy experience
• 4+ years of healthcare/benefits experience
• Proven track record of driving pipeline outcomes
• Experience with multi-product platforms
• Strong competitive intelligence background
• Experience leading marketing teams
• Ability to translate technical features into business value
• Strong analytical skills
• Understanding of healthcare benefits procurement

Benefits

• No benefits