Job Description

Shinola is seeking a Retention Marketing Manager to blend technical expertise with creative instinct, focusing on customer connections through email, SMS, and loyalty programs, particularly the Shinola Newsletter. The role requires a detail-oriented and organized individual with a passion for analytics and a collaborative spirit.

Responsibilities

• Manage retention campaigns lifecycle
• Shape product marketing strategies using customer insights
• Collaborate with designers and copywriters on email and SMS campaigns
• Balance company initiatives with customer needs
• Partner with cross-functional teams
• Implement A/B tests and optimization strategies
• Identify process improvements and build systems

Requirements

• 2+ years of experience in email and SMS marketing
• Hands-on experience with an ESP (Klaviyo a plus)
• Meticulous attention to detail
• Excellent communication skills
• Comfortable with Google Analytics
• Experience with project management platforms
• Proficiency in Google and Microsoft Suite (Excel)

Benefits

• No benefits