Job Description

Toptal is seeking a Performance Marketing Specialist to scale performance marketing efforts by optimizing paid media and managing SEM, paid social, and OLV campaigns. The role involves strategy, execution, and analysis to acquire quality clients and contribute to revenue growth, supported by analytics, creative, and customer teams.

Responsibilities

• Maximize paid media revenue
• Develop and implement marketing strategies
• Identify growth opportunities across channels
• Help craft and hit KPIs
• Build forecasts and projections
• Extrapolate insights into actionable strategies
• Maintain organized experiment playbooks
• Generate new performance marketing ideas
• Manage campaign execution and analysis
• Improve channel efficiency
• Ensure best practices and tracking
• Generate reports and analyze data
• Collaborate with creative teams
• Lead stakeholder calls
• Build and refine audience strategies
• Execute A/B tests
• Create campaign dashboards and reports
• Monitor audience performance and reallocate budget

Requirements

• Bachelor’s degree
• 2-4 years of paid media experience (paid social/OLV proficiency, SEM familiarity)
• Experience with $1M+ annual Paid Media budgets
• End-to-end experience in paid media strategies
• Meticulous attention to detail
• Experience growing revenue via performance marketing
• Experience with A/B testing
• Experience with slide deck creation
• Presentation experience
• Strong communication skills
• Experience working with stakeholders
• Curiosity and willingness to learn
• Self-motivated and independent
• Ability to handle challenges and deadlines
• World-class individual contributor

Benefits

• No benefits